Att fascinera någon är, enligt den amerikanska författaren och reklamgurun Sally Hogshead, det bästa sättet att få någon att lyssna och ta till sig våra budskap i en allt rörigare omvärld. Det borde gälla all kommunikation och påverkan – i traditionella såväl som i nya och sociala media.
En blogg med fokus på strategisk marknadsföring, kommunikation och innovation.
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Elisabet Lagerstedt
SocialMedia Today
- Social Advocacy & Politics: 80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month
- Three Ultra-Successful Technologies With Humble Beginnings
- 7 Great Animated Explainer Videos That Actually Convert [VIDEOS]
- How to Celebrate Your Small Business with Instagram, Vine, and Pinterest
- 3 Ways to Prepare for Video on Instagram
- Pixar's Most Creative Marketing Yet: Monsters University Trailer Site
- Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]
- Social Stories: How to Use Storytelling on Twitter
- It's Simple: The SEO Industry Has Seen Positive Growth in 2013
- How to Use Social Media to Manage a Crisis
Mashable
- Man Loses Home Following Overly Funded Kickstarter Project
- 9 Ways to Dance About Architecture
- Giants' New Social Cafe Brings Twitter to Life
- The 17 Stages of a Food Coma
- Saudi Arabia Could Block WhatsApp Within Weeks
- You Would Die If Superman Punched Your Face
- 9 Creative Ways to Leave a Tip
- Tom Wheeler Will Probably Be the Next FCC Chairman
- Facebook Now Has 1 Million Active Advertisers
- Google Challenges Secret Court's Gag Orders
The Social Customer
- 12 Ways to Delight Your Social Media Community and Audiences
- 5 Keys to a Successful Content Marketing Strategy
- Increase Blog Traffic with These 12 Ideas
- Web Design: 11 Characteristics of a User-Friendly Website
- Is Social Marketing Automation Cheating or Creepy?
- Study: Digital Advertising Found "Annoying and Invasive"
- 3 Social Media Trends To Guide Your Social Strategy
- How Do You Find Influencers in Your Area to Help Grow Your Business?
- Nine Reasons Fans Don't "Like” Your Status Updates
- Why Face-to-Face Relationships Are Still Essential to a Creativity Culture
Harvard Business Review Blog
- Reach Emerging Market Customers Through Their Own Networks
- Beware Africa's "Middle Class"
- The Public/Private Cooperation We Need on Cyber Security
- Battle-Tested Tips for Effective Explanations
- New York Incentive Program for Teachers Falls Flat
- Data is Worthless if You Don't Communicate It
- Microsoft Blew It on the Price of Xbox One
- Don't Let Paper Paradigms Drive Your Digital Strategy
- Reinvent Your Company Through Culture
- Becoming a Better Judge of People
McKinsey Quarterly
- Understanding the diversity of Indonesia's consumers
- Facebook's Sheryl Sandberg: 'No one can have it all'
- Givers take all: The hidden dimension of corporate culture
- Five routes to more innovative problem solving
- Evolution of the networked enterprise: McKinsey Global Survey results
- Economic Conditions Snapshot, March 2013: McKinsey Global Survey results
- Beyond corporate social responsibility: Integrated external engagement
- India's Internet opportunity
- Learning from Japan's early electric-vehicle buyers
- Winning with IT in consumer packaged goods
